Artistix Hits the Slopes with Klarna for New York Fashion Week
Artistix Brings High-Fashion to the Mountains While Unveiling Their Latest Collection at Klarna's Style360 for New York Fashion Week
New York, NY— Artistix Fashion presented their ski-inspired FW 2020 collection alongside Klarna’s Style360. The collection, which was presented at Metropolitan West, included 20 looks that captured the essence of an exciting winter adventure, to view them, click here.
Artistix, founded by artist and visionary Greg Polisseni, has participated in New York Fashion Week for nine consecutive seasons, becoming a staple in the New York City fashion scene. Known for their hand-painted prints and lively fashion week events, Artistix did not disappoint on either end for the debut of their F/W 2020 collection.
"I'm so proud of the collection that we premiered for F/W 2020," said Polisseni. "The pieces incorporate the print of my painting Stars & Stripes which makes this collection that much more important to me. Stars & Stripes was created as a symbol of unity which is portrayed through the styles. I want to especially thank Klarna and Style360 for partnering with us for this show, we couldn't have asked for a more prepared team!"
This collection, titled Adventure, took inspiration from winter sports and from Polisseni’s well-known painting Stars and Stripes. The painting, which was created by Polisseni in 2013, has hung in the Obama White House, VA Hospitals and multiple veterans dedicated institutions across the country. It was incorporated in the Artistix signature camo pattern which was made in shades of blue and tied into the collections blue and red color stories. With the help of Klarna, the brand continued to tie in the aesthetic of art, soul, and rock & roll while making the collection fresh and new.
“We're like a band and the audience are our fans. We're all about the music, art, and fashion” said Andy Hilfiger after the presentation. “We brought the Artistix lifestyle to everyone that came to the presentation and now they can bring the vibe with them to the ski slopes.”
To view the presentation, click here!
The show was produced by Klarna and Style360 while other sponsors included Rice Force, Tarnish-Me-Not, and Evian. Jewelry was provided by Luxe Jewelers. Hair was led by stylist, Warren Tricomi while makeup was led by James Vincent. Celebrities in attendance included Maino, Ron Devoe, Grand Puba, Amara La Negra, Nia Kay, Lala Milan and more.
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About ARTISTIX Fashion:
Founder and artist, Greg Polisseni, creates original artworks that are incorporated into each ARTISTIX collection. Each line is curated to expand the limits of everyday style using the color stories from Greg’s paintings. ARTISTIX is unapologetically pushing the boundaries within fashion to create distinct and unconventional prints. Our bold aesthetic embodies a modern art, soul, and rock & roll lifestyle while paying homage to cultural trends. ARTISTIX has become a globally recognized brand. With distribution throughout the world and millions of views on social media, ARTISTIX is poised to become the next big brand joining the ranks of our competitors.
About Greg Polisseni:
Greg Polisseni is an artist, a fashion designer and a visionary. Greg created ARTISTIX in the Fall of 2013 with one clear vision in mind, to create wearable art. Throughout his entire life, Greg has found art as a way of self-expression and wanted to offer the same outlet to consumers. Each of ARTISTIX unique collections is based on an original painting by Greg, making each piece of clothing a collectible item.
About Andy Hilfiger:
Andy Hilfiger joined as the Creative Director of ARTISTIX Fashion in April of 2016 with the vision of elevating the brand to the next level. Andy, whose previous ventures include the launch of the JLo brand Sweetface, the Adam Levine collection and the Nicki Minaj collection, embodies the idea of merging music, art, and fashion. With over 30 years of experience in the fashion industry, including his time at Tommy Hilfiger, Andy believes that ARTISTIX is the next big thing in the luxury streetwear culture. Learn more at http://www.andyhilfiger.com